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Air Liquide Egypt SEO Case study

Air Liquide Egypt

Dominating Search Positions: Air Liquide’s 409.97% Visibility Growth

Air Liquide is a world leader in gases, technologies, and services for industry and health, serving businesses across critical sectors with advanced industrial and healthcare solutions.

With a strong global reputation and a highly specialized service portfolio, Air Liquide already carried the credibility of an international market leader. However, to strengthen its digital performance, the brand needed stronger search visibility, better user growth, improved engagement, and readiness for AI-driven discovery.

Client Overview
Air Liquide Egypt
Oil & Gas
  • Egypt
Services Provided
View Live Website
0 %+

in impressions

0 %+

in keywords

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in users

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in AI total traffic

Chapters’ Role: SEO Strategy, Execution & AI Visibility Growth

Objectives

Increase organic visibility across industrial gases, healthcare gases, technologies, and service-related search queries.

  • Expand keyword coverage across relevant industries and solutions.
  • Increase users, sessions, and engaged visits through stronger organic search.
  • Improve engagement by aligning content with search intent and user experience.
  • Prepare Air Liquide for AI-driven discovery on platforms like Gemini and Perplexity.
  • Build a scalable SEO framework for traditional search & emerging AI traffic.

Challenges

Air Liquide operates in a highly specialized industry where search intent can vary between industrial, healthcare, technical, and service-based needs.

  • Expand keyword coverage across priority industries and services.
  • Improve user engagement across sessions, views, and key actions.
  • Prepare content for AI discovery on Gemini and Perplexity.
  • Connect technical SEO, content, engagement, and AI visibility within one measurable growth strategy.

Solution

 
  • Improve technical SEO, indexing, crawlability, and overall visibility.
  • Optimize content around industrial gases, healthcare gases, technologies, and services.
  • Strengthen engagement across sessions, views, and key actions.
  • Track SEO, user, keyword, and AI traffic performance.
  • Prepare the website for stronger visibility across Gemini, Perplexity, and AI search.
✦ The Results

The Impact of SEO Acceleration

+409.97% growth in impressions

Search visibility increased significantly, helping Air Liquide appear more often across relevant industry, service, and solution-based search queries.

+24.72% increase in clicks

Clicks increased as the website became more visible and better aligned with user search intent across priority topics.

+1700% growth in AI total traffic

Total AI-driven traffic increased by 1700%, proving the value of preparing Air Liquide’s digital presence for the next phase of search discovery.

+87.91% increase in users

User growth reflected stronger discovery, improved search performance, and better visibility across relevant organic search opportunities.

+256.30% growth in keyword

Keyword visibility expanded significantly, allowing Air Liquide to appear across a wider range of relevant search queries.

+72.01% increase in sessions

Sessions grew as the website attracted more qualified traffic and users engaged with Air Liquide’s content and service pages.​

airliquide

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