Times Developments SEO Case study

Times Developments

From Low Visibility to Luxury Real Estate Search Growth

TD Real Estate is a boutique real estate developer reshaping Egypt’s luxury property landscape through architectural precision, visionary design, and premium mixed-use developments.

With nearly 300,000 m² of mixed-use developments across its portfolio, TD merges sophistication, sustainability, and seamless community experiences to redefine high-end living in New Cairo’s Golden Square.

Client Overview

Times Developments

Real Estate

Services Provided

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in average monthly clicks

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in average monthly impressions

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in average monthly users

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in total calls

Chapters’ Role: SEO Strategy & Digital Growth Acceleration

Objectives

Increase organic visibility for luxury real estate, mixed-use developments, and New Cairo property searches.

Turn search visibility into measurable calls, inquiries, and qualified engagement.
Grow impressions and clicks across priority real estate and location-based queries.
Improve local visibility for TD Real Estate in New Cairo and Golden Square.
Strengthen digital authority to compete with established property brands online.

Challenges

Strong offline reputation, but minimal organic visibility online.

Minimal traffic coming from organic search before optimization.
Low search impressions and a relatively modest online authority presence.
A small number of monthly visitors reach the website, with opportunities to improve engagement quality.
Very few leads are being generated through the business profile.
Highly competitive luxury real estate market dominated by established developers.

Solution

Full SEO execution across technical, on-page, content, authority building, and local search.

Technical SEO optimization to improve indexing, site structure, speed, and mobile performance.
Keyword research and on-page SEO targeting luxury real estate, New Cairo, and mixed-use developments.
Authority building through strategic link-building, increasing domain authority from 3 to 14.
Local SEO and performance tracking to boost visibility, calls, and user engagement.

✦ The Results

The Impact of SEO Execution

Measured SEO growth translated into real visibility, stronger authority, higher traffic, and direct business engagement.

+1,028.6% growth in monthly impressions

Search visibility increased dramatically across luxury real estate, mixed-use development, and New Cairo property queries, allowing TD Real Estate to appear more consistently in front of high-intent audiences.

+730% growth in average monthly clicks

Organic clicks increased significantly as the website became more visible and relevant for users searching for premium real estate opportunities in Egypt.

Domain authority improved by +11 points

Strategic authority building increased TD’s domain authority from 3 to 14, creating an ≈ 366% authority gain and strengthening its competitiveness in organic search.

+332% increase in average monthly users

SEO-driven visibility translated into stronger website traffic from users actively exploring luxury developments, mixed-use projects, and New Cairo real estate opportunities.

+700% increase in total calls

Improved Google Business Profile visibility, local SEO, and stronger call-to-action elements led to a measurable increase in direct calls and inquiries.