Beyond the Basics: A Research-Driven Guide to Advanced GA4 Reports & Explorations
The sunset of Universal Analytics forced a mass migration to Google Analytics 4 (GA4), but many marketers are still using
February 17, 2026
Nicai de Guzman has built a career in marketing with experience spanning Asia and Europe. She currently serves as a Board Member at Probe Media Foundation Inc., a nonprofit organization that promotes ethics and social impact in journalism and content creation. Her previous roles include Head of Content and Creative Strategy at the Manila-based adtech firm Rising Tide, Content Lead at Dublin agency Wolfgang Digital, and Content Manager at an AI startup in Barcelona.
Nicai de Guzman has built a career in marketing with experience spanning Asia and Europe. She currently serves as a Board Member at Probe Media Foundation Inc., a nonprofit organization that promotes ethics and social impact in journalism and content creation. Her previous roles include Head of Content and Creative Strategy at the Manila-based adtech firm Rising Tide, Content Lead at Dublin agency Wolfgang Digital, and Content Manager at an AI startup in Barcelona.
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