Rayz Developments
Website Development Case study

Rayz Developments

Translating a Legacy of Construction Into a Digital Real Estate Brand

Rayz Developments was born from the long-standing legacy of AlShams for Contracting & Engineering Works.

Since 1987, AlShams has played a defining role in Egypt’s construction landscape, delivering projects across education, healthcare, commercial, industrial, infrastructure, residential, and hospitality sectors.

Over the years, the company built a reputation through landmark developments such as SODIC’s S Club at Villette, Platinum Club, Gezira Sporting Club, The Estates, Zoya, Sawary Alexandria, and Bureau 58.

Rayz was created to carry this construction heritage into a new chapter of real estate development.

Client Overview

Rayz Developments

Real Estate

Services Provided

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Chapters’ Role: Building a Digital Identity
for a New Real Estate Vision

Objectives

Present Salam Properties as an established, community-focused developer.
Organize projects across residential, commercial, medical, administrative, and mixed-use sectors.
Support bilingual access, direct inquiries, and future projects, content, events, and campaigns.

Challenges

Build Rayz’s own modern identity while maintaining AlShams’ established credibility.
Balance engineering heritage with innovation and new market opportunities.
Present clear project information for investors, business owners, SMEs, and commercial buyers.

Solution

Developed a bilingual website focused on clear project discovery and credibility.
Organized the portfolio into dedicated real estate categories with strong brand storytelling.
Created simple inquiry journeys connecting buyers, investors, and businesses with property specialists.