Picture of <span class="vcard">Abdelrahman Rashad</span>

Abdelrahman Rashad

Abdelrahman Rashad is the Head of Marketing & Growth at Chapters Digital Solutions, with more than 11 years of experience in digital marketing, growth strategy, performance marketing, and media buying.
His expertise lies in connecting business objectives, customer behavior, data, media strategy, and performance to build marketing systems designed for measurable and sustainable growth. His work spans digital strategy development, paid media planning, budget allocation, audience strategy, campaign optimization, customer acquisition, and performance analysis.

At Chapters Digital Solutions, Abdelrahman helps shape and execute growth strategies for businesses across Egypt and the MENA region, approaching media buying and performance marketing as part of a wider digital strategy rather than isolated advertising activities.
His approach focuses on understanding where growth opportunities exist, how marketing investment should be allocated, and how different digital channels can work together to improve acquisition, efficiency, and overall business performance.

Through his articles, Abdelrahman shares practical insights on digital strategy, media buying, performance marketing, growth marketing, customer acquisition, marketing analytics, and building scalable digital growth strategies.

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Picture of <span class="vcard">Abdelrahman Rashad</span>

Abdelrahman Rashad

Abdelrahman Rashad is the Head of Marketing & Growth at Chapters Digital Solutions, with more than 11 years of experience in digital marketing, growth strategy, performance marketing, and media buying.
His expertise lies in connecting business objectives, customer behavior, data, media strategy, and performance to build marketing systems designed for measurable and sustainable growth. His work spans digital strategy development, paid media planning, budget allocation, audience strategy, campaign optimization, customer acquisition, and performance analysis.

At Chapters Digital Solutions, Abdelrahman helps shape and execute growth strategies for businesses across Egypt and the MENA region, approaching media buying and performance marketing as part of a wider digital strategy rather than isolated advertising activities.
His approach focuses on understanding where growth opportunities exist, how marketing investment should be allocated, and how different digital channels can work together to improve acquisition, efficiency, and overall business performance.

Through his articles, Abdelrahman shares practical insights on digital strategy, media buying, performance marketing, growth marketing, customer acquisition, marketing analytics, and building scalable digital growth strategies.

← Discover other authors

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